Another great book blogad
Friday, March 4th, 2005
Alex Lencicki of Crown Books, pivotting off of Knopf’s advertising for the esoteric cult hit Kafka on the shore, serves up a blogad for the new book Angry Black White Boy, a hip-hop inversion of Invisible Man.
Instead of serving up the publishing industry’s online standard, a shrunken and fuzzy book cover that insults the viewer, Crown gives us custom-designed bold, ink-dripping image perfectly sized to fit on a blog.
Crown doesn’t quite equal Knopf’s genius of excerpting/linking to blogs — the book hits stores tommorrow — but does link directly to a review in the San Francisco Chronicle.
Crown one-ups Knopf, though, with an MP3 of the book’s prologue, including the click-bait “explicit lyrics.”
Great to see a couple of book publishers brainstorming and learning from each other in public, real-time text.
Like bloggers, really.