New twist on Twitter advertising: light a tweet bonfire | Blogads

New twist on Twitter advertising: light a tweet bonfire

by henrycopeland
Wednesday, October 14th, 2009

If you’re a DailyKos reader, you’ve probably seen some new ads by the SEIU today appearing at the bottom of posts about health-care.

The ads look like this…

out of pocket

14 states


The images I’ve posted here aren’t actionable, but if you were looking at the real thing as a reader on DailyKos, you’d be able to edit the tweet and post it.

The ads offer a nimble advertiser a quick and easy way to fan the flames of a hot topic, co-joining blog reader passion and a timely topic to trigger a bonfire of tweets. Shazam!

More fun stuff on the way…

Update: PC Magazine chimes in: “If you’re like me, you’ve been losing sleep at night, worrying that third-party companies haven’t been able to effectively leverage the Twitter platform for their advertising benefit. Have no fear! Check out the admittedly clever ad above from the Service Employees International Union.”

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