New twist on Twitter advertising: light a tweet bonfire
by henrycopelandWednesday, October 14th, 2009
If you’re a DailyKos reader, you’ve probably seen some new ads by the SEIU today appearing at the bottom of posts about health-care.
The ads look like this…
The images I’ve posted here aren’t actionable, but if you were looking at the real thing as a reader on DailyKos, you’d be able to edit the tweet and post it.
The ads offer a nimble advertiser a quick and easy way to fan the flames of a hot topic, co-joining blog reader passion and a timely topic to trigger a bonfire of tweets. Shazam!
More fun stuff on the way…
Update: PC Magazine chimes in: “If you’re like me, you’ve been losing sleep at night, worrying that third-party companies haven’t been able to effectively leverage the Twitter platform for their advertising benefit. Have no fear! Check out the admittedly clever ad above from the Service Employees International Union.”
October 15th, 2009 at Oct 15, 09 | 3:15 pm
[...] / Blogads for opinion makers: New twist on Twitter advertising: light a tweet bonfire — If you’re a DailyKos reader, you’ve probably seen some new ads by [...]
October 16th, 2009 at Oct 16, 09 | 5:33 pm
[...] This post was mentioned on Twitter by Tips, Tools, Status, We Believe Team. We Believe Team said: New use of Twitter: Ads you tweet: http://j.mp/2uhYpb –Share: http://bit.ly/3Jni1K: New use of Twitter: Ads you.. http://bit.ly/1ZyGk [...]
October 16th, 2009 at Oct 16, 09 | 10:12 pm
[...] If you head over to DailyKos, you can see the newest twist the SEIU is putting on their Tweet ads. [...]