Name-brand blogs

Noting that Jim Romenesko changed his media blog’s name from MediaNews to Romenesko after threats from the MediaNews newspaper group, Jeff Jarvis concludes this is a “smart move.” After all, “he’s the brand.”

With blogs leading the way, maybe we’re headed back to the days when businesses are named for their owners. Heinz, Levis, Merrill, Merck… these businesses were built from the blue-print of one individual’s integrity and passion.