Eli Israel, who runs the fantastic spam filter Messagefire that’s been advertised on a number of blogs, writes, “Thanks for the blogads service. We’ve gotten very good CPM and CPC rates this way; it’s definitely been helpful to us.”

Greg Beato writes: “One of the great benefits of blogads is that they essentially democratize media buying. It’s expanding the number of venues where small advertisers can afford to run ads.”

Oliver Griswold writes: “Thanks for all this amazing technology!”

After ordering an ad, Ginger Mayerson writes: “This was great fun! Blogads are so cool, they need sweaters.”

Hugh MacLeod, the man who sums up the world on the back of a business card, has enjoyed promoting his art with Blogads recently. “With blogads I’m getting about 50% of the customers as [name deleted].com delivers… for about 5-10% the cost. Plus it’s a better demographic. Buying a Blogad is a bit like getting this really cool person to tell everybody she knows about your work, for the price of a half-can of soda per day. Blogads are the next best thing to word-of-mouth.”

Ken Layne, my favorite writer in Reno and the rest of the western hemisphere, gave Blogads a fine plug yesterday.

And speaking of testimonials, here’s the one Ken mentions:

I like the Blogads; I’m getting a better click-thru rate on them than I had on BCentral banner ads, for the most part. At least, more people are actually BUYING my books after clicking through. I really wanted to focus to a narrow market, especially L.A.-based media. I know the big money in writing is having movie options on your book. (I’ve optioned one already), not selling books. So if I can just break even in sales, but expose the books to people who can get me into the movie-making machine, that is what I’m after. I can’t get that with the rather broad dispersal in banner advertising.

David Kilpatrick
Author LA Stalker

David later bought an additional ad on Moxie and wrote me to add “Getting good results on that Moxie ad…”

All of which makes me wonder — is there any place better than a blog for advertising a book? And you don’t need to be Random House to afford Blogads…

Wordsmith, artist and blogadvertiser Witold Riedel explains what he wants from the ads he buys on Google and Blogshares: “We are in a place in time where individuals can use channels of communication formerly only available to large corporations. It is possible for me, as a private person to use very targeted online (and offline) advertising to help you find me. And the great thing about the world wide web is that you can link to me and that I can help you become more visible, by linking to you, by writing about you. Suddenly the world is a bit of a conversation again.” (Via Hylton Jolliffe.)

Glenn Reynolds gave a nice plug for Blogads yesterday. “Now that Google has seen the value of tapping into the blogosphere, I think that a lot of other folks will want to, too.” Blogads “lets advertisers reach select audiences with highly desirable demographics for next to nothing,” writes Glenn.