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Posts Tagged ‘Twitter’

Simon & Schuster Generates 292 Tweets With Tweetable Ad

by Nick Faber
Thursday, April 21st, 2011

Advertisers continue to start their own Twitter trends with Blogads new “Tweet This” feature, which allows readers to update their Twitter status directly from the ad.

One of the earliest adopters of this new feature is publisher Simon & Schuster, who used tweetable Blogads to promote Bethenny Frankel’s new book, A Place of Yes. When blog readers clicked the “Tweet this” button at the bottom of the ads, they were given this recommended tweet:

The ad generated 292 tweets on top of 6700 clicks. Its success is due to a smart tweet that included a link to the book, the author’s Twitter handle, and the hook, “Get Your Happy On.”

Ready to get your ad’s tweet on? Build your own tweetable ad with our DIY system now!

PETA’s tweetable ad generates 4,636 tweets

by Nick Faber
Monday, April 18th, 2011

We recently rolled out a “Tweet this” button for ads, allowing advertisers to recommend a Twitter update directly from an ad.

Animal rights group PETA was one of the first advertisers to use the tweetable Blogads, and the results have been phenomenal.

Multiple iterations of their ad ran across 59 blogs. In all, the ads generated 4,636 tweets and 10s of thousands of clicks.

This is just the latest innovation to our custom units, and it’s proving to be a big win for advertisers who are looking to spark their own Twitter trend.

Ready to initiate your trend now? Visit our Buy Ads page to get started.

8 Ways to Fail Your Twitter Bio

by Nick Faber
Tuesday, March 1st, 2011

Here’s a list of overused words in Twitter bios that fail by telling rather than showing.

Expert or Maven (33,209)
It’s up to your peers, not you, to declare you an expert. Too often, seeing “expert” in a bio sends us running in the opposite direction. Kinda like being a self-described “winner.”

Nothing shouts “leader of a cult with one member” more than a self-titled “guru.” Unless you’re a yogi or a certified leader of Eastern religion, leave the Guru-ing to, you know, Gurus.

Social Media (44,518)
If you’re a “social media” strategist, chances are that your intended audience is full of other “social media” types. And they don’t call it social media, they just call it “work.”

Enthusiast, (39,237)
Enthusiast sounds sweeter and less pompous than guru or expert. It’s just that, well, lots of other people are enthusiastic about being an enthusiast. How about “fan?” Or, if you’re just trying to say it with more syllables, try “aficionado.”

Nerd (31,052)
Back in the day, “nerd” was an inflammatory word that conjured up images of taped-together glasses and greasy hair. Today, “nerd” can be synonymous with “enthusiast,” both in meaning and frequency of use on the internet.

Geek (68,754)
The debate has raged over the differences between nerds and geeks since Sputnik. This venn diagram indicates a geek is a nerd with social skills. There are a lot of networked nerds out there.

Human or Person (128,109)
It may feel sensitive to finish off your bio with “human” or “person.” But your writing should prove you’re not a robot.  If your bio says “father, skateboarder, guitarist, social media guru, cyborg,” THEN we’re excited.

2.0 (13,711), Interactive (12,179), and Online (103,349)
Do you add “Earth” to your mailing address?

Don’t despair if you’re using some of these words or phrases.  But if you’re using two at once — for example Social Media Enthusiasts (2791) or Expert Gurus (470) — do some pruning.

And if you’re using three — Online Mavens of Geekdom — hire a human.

Bonus: There are 8901 ninjas on twitter. Who’s minding the dojo?

For more fun with buzzword (ab)use, check out LinkedIn’s most overused profile buzzwords.

See also @scottgould‘s post about Twitter bio uniqueness.

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