More proof sponsorships running on beloved blogs are a marketing dream come true: “12 percent of High Affinity visitors [ie people who really like a site] recalled online ads for the test brands compared to only 7 percent of Low/Medium Affinity visitors. High Affinity visitors are even more likely to recall online advertising for the test brands when supported by increased ad frequency. At a high frequency (5+), 15 percent of High Affinity visitors recalled seeing online ads for the test brands vs. only 4 percent of Low/Medium Affinity visitors.”

Overwhelmed by jargon, consumers are slow to buy new technology. The same no doubt applies to sales of online advertising, which is a challenge for us wordsmiths. What is a CPM or a clickthru? This is one of the reasons that Blogads sticks to selling advertisingin blocks of time.

More proof that advertising can be art. (Via Up2speed.)

Turns out our CSS is less intuitive than we thought. Yes, Blogads CSS is completely customizable. No, if you do it right, Blogads CSS won’t impact your site’s “regular” CSS. Yes, you can have different adstrips with different CSSes on the same page.

Here’s our new explanation of the potential of Blogads’ CSS. Any thoughts? Write Tamas-at-pressflex.com.

Just noticed that blog-poseur Tony Perkins has resorted to telemarketing VCs (at 5.30AM!) for his coming Always-On conference.

This tactic seems odd, since the Always-On “blog” — I wish there was some way to capitalize quotation marks — is supposed to already serve all the cognoscenti of Silicon Valley.

Perhaps some blog advertising would be a more effective promotional tactic, Tony?

(Disclosure Part I: Tony was pretty disgruntled when I ragged him back in March for claiming he’d created “the next level of blogging,” which was, in fact, “a last-gasp of print publishing.” Disclosure part II: Tony ultimately apologized (see comments of this post) for his petulance. Disclosure Part III: Always-On still misses most of the attributes, listed in my first critique of the site, that make blogs great.)

After some experimentation, we’ve now got horizontal Blogads running on Ben Hammersley’s blog.

With Ben’s expert help, we’ve also got advertising running in his blog’s RSS feed, which is a first, we believe. (“What’s RSS?” my father will ask. Read Ben’s Guardian artice for a good overview.)

Ben notes, “you’ll have noticed the return of the blogads at the tops of the pages. Hell, a man’s gotta eat, and keep his hounds in the manner to which they have become accustomed. Are dogs meant to be that enthusiastic for brie? Buy an ad, and keep my dogs in fine cheese. Ahem, yes.” Ben’s moving to Florence in a couple days and I’ve promised to visit with some luscious American cheese.

After massaging out any kinks, we’ll make these new gizmos available to all weblog ad sellers.

The number of people officially out of work for a week or more is at its highest level since I was a junior in college. Ages ago.

Ken Layne is now selling his new old album, 14 songs he recorded in the 1990s.

Since I know (marginally) more about business than music, I’ll first note that Ken has copied Dr. Frank and picked $8 as his pricing point. In this age of Internet marketing and infinite copiability, this price sounds far more reasonable than the $19.99 or whatever the pre-digital minded record industry folks still try to foist on us. Online purchases should be impulse buys… and to me $8 seems much more like an impulse buy (a big meal at McDonalds or a couple of pints at the local brewery) than $20, which is almost the cost of an entree at a nice (non-NY) restaurant.

If you scroll down his album page, you can read my mutterings about Ken’s musicianship. Buy one or two. How often do you get to own a nice durable chunk of genius for the price of dinner at McDs?

A clever nascent essay on the anthropology of fridges (and people who write about them.)

With some bloggers bragging about their revenues from Google Adsense, it’s worth remembering that not everyone is bragging. I just talked to a blogger who is making the equivalent of $0.16 CPMs from Adsense. Most advertising, yes Blog advertising too, is about a lot more than utility, folks. Don’t let advertisers blindly undervalue your loyal communities.