Animated ads bad, part 23
by henrycopelandThursday, October 7th, 2004
Steve Outing, critiquing animated ads: “As we observed in Eyetrack when we looked at website banner advertising, the typical amount of time that people spend looking at an ad is usually less than a second — when it’s viewed at all. It varies based on ad content, size, and placement, but even the biggest ads only got a second and a half of viewing time in our study.”