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How One Blogger Quintupled Her Ad Revenue

by Nick Faber
Thursday, April 21st, 2011

Why did she do it?

“So that everyone else can learn just how great I already know you are.”

Last month, The Possessionista, the blogger who helps you replicate celebrity fashion, offered up an incredible deal that quintupled her monthly ad revenue. She thanked her loyal readers for their support using a Blogads feature available to all of our bloggers. Her “thank you” post, and accompanying discount offer, exposed her site to 35 new advertisers and potential repeat customers.

The Possessionista used this attractive "Thank You" image at the top of her post.

Her pitch? Offer affordable ad space to┬áher readers, many of whom have blogs and small businesses of their own that they want to promote. For just $5 a month, her readers could purchase a 125×125 ad and reach her loyal fanbase of likeminded possessionistas. At that price, buying an ad was easy for first-time advertisers, and the way was paved for future buys.

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