Crudele on marketing: PR is riskier than ads

John Crudele, business columnist for the NYPost disagrees with the recent book The Fall of Advertising and the Rise of PR. “At best, if the sun is shining and a journalist happens to have gotten a good night’s sleep, a company has a 50/50 shot at producing positive PR. Create an ad and the chance of a positive message getting out is 100 percent.”