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Archive for May, 2007

One in five Political Wire readers…

by henrycopeland
Thursday, May 31st, 2007

works in politics or government.

Want more data-candy? Here’s the set of graphs Political Wire has published from its slice of the Blog Reader Project.

Google Feedburner smoke or fire?

by henrycopeland
Wednesday, May 30th, 2007

Last week AdAge reported that Google’s purchase of Feedburner as a done deal and would be announced this week “according to a person familiar with the negotiations.” Well, this week is half over… come on boys, announce.

Permalinks to individual blog survey results

by henrycopeland
Tuesday, May 29th, 2007

As of today, you can link directly to a particular survey result for your blog. (Or someone else’s, if they’ve closed their survey and published their results.) For example, the graph for the readers of this very Blogads weblog are here. And here’s the education pie chart.

We’re already seeing some good results from using these graphs in proposals to advertisers, so if you’re sell blogads and have NOT created a survey yet… do it now.

Blogads weblog readers

by henrycopeland
Thursday, May 24th, 2007

Here are some of the results for this blog’s readers. I’m not surprised that 65% are over 35. I AM surprised that 63% never attend church, 55% have a Mac at home and 76% leave comments in blogs. Godless, Mac-toting, comment-happy. Hmm.

If you want to publish your survey data:
* end your survey
* select which graphics you’d like to display
* save
* then link to the URL

Per graphic URLs coming tomorrow, and more data peeled out in coming days.

Clinton leaps ahead with Youtube mashup

by henrycopeland
Thursday, May 24th, 2007

When I saw Hillary Clinton’s “pick my theme-song” vote, I thought it veered hokey. Too much u2, not enough Nirvana or Greatful Dead or Miles Davis. (But at least no Springsteen.) I voted for the Temptations.

Then I saw her video mashup of people’s responses. Genius. If Hillary can pull off another even-decent mashup in the next week or two, she’s on her way to owning YouTube.

Without some radical new ingredient, it will be tough for other candidates’ ads not to look derivative.

A lot has happened since the blogads logo contest in August 2005.


by henrycopeland
Friday, May 11th, 2007

Remember when adding “dotcom” to anything made it funny? Here’s a flashback.

The most fragmented industy in America?

by henrycopeland
Friday, May 11th, 2007

As companies move to reduce the number of suppliers they buy from, it’s clear that advertising industry is ripe for radical pruning. In this morning’s WSJ, Suzanne Vranica had a good story about corporate struggle against this fragmentation, includiing this quote: “‘We find many of our brands are working with lots of agencies who all have their own creative people, their own planners, their own account people, and it gets to be unmanageable,’ says Jim Stengel, P&G’s global marketing officer.” Anyone wondering about how much upside remains for e-advertising, check out this great graph and look at the relative amounts spent on TV and magazines versus the Internet:


100,000 readers

by henrycopeland
Thursday, May 10th, 2007

We’re just hours (minutes?) away from hitting 100,000 reader responses to this year’s blog reader survey. (Amazing, considering we did 56,000 last year.)

If you’ve already posted a survey, thank you! You can see preliminary data by logging and clicking “account” and “view.” Click on icons on the front page to get a glimpse of other people’s data. If you want to round out your data, feel free to invite another round of participants.

If your blog isn’t involved yet, please DO get involved. Get set up here: http://www.blogreaderproject.com/signup

Put the resulting URL in a post (or three) pitching your fans on contributing their answers — 12 minutes max, unless you are a brand-maniac. If you want, warn readers that the survey is long, BUT they can bail anytime after the first page and their data will help. (Once they hit booze questions, they’re almost home and deserve a drink.)

Again, here’s the link for getting started.

Blog reader project

by henrycopeland
Tuesday, May 8th, 2007

The Blog Reader Project is progressing nicely, currently with 352 bloggers participating and 39,286 reader surveys completed. We’re starting to break the data out. If you visit the site and click on the icons in the right margin, you can see some partial results for various blogs. In the next day or two, bloggers will be able to access full results for their own blogs. If you haven’t done so yet, please join the fun.

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