The cost of scalps | Blogads

The cost of scalps

by henrycopeland
Thursday, November 7th, 2002

Rick Bruner’s got a extensive round up of customer acquisition costs. The most interesting for me: “Most consumer magazines now spend on average $48 in mailings to get one customer (source: Business Week Online, 8/30/2001)” Is it any wonder that journalists are getting laid off?

Yes, in case you missed it, there’s talk of layoffs at Reuters and the BBC, following on the heels of layoffs atBusiness Week, Dow Jones and Forbes. (Via IWantMedia.)

Gee, is demand for information suddenly shrinking? Not for Glenn Reynolds, who pulled 100,000 page views the day after elections.

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