Travers: ‘hook people with one another’

Olivier Travers has some good advice for publishers who think their archives are gold: “They still need to create products that are unique to the web in order to trigger better response rates. Database sites such as Hoover’s or Imdb Pro can’t be done in paper. Community sites, from eBay to ClassMates to Match.com, hook people with one another, and that’s another unique value to the Internet. We need to see more of that, as opposed to premium rate archives of articles that aren’t that interesting to start with.”