Google to sell blogads?

What is Google doing with Blogger? Dow Jones says “Danny Sullivan, editor of Search Engine Watch online newsletter, said one possibility is for Google to post small ads related to the themes of specific Weblogs that use the Blogger software. For example, Google might display travel-related links from advertisers that wanted to reach Web surfers visiting a travel blog that relies on the Blogger software. ‘I think Google sees this deal as a great way to grab some content and get their ads out on it,’ Sullivan said.”

Great. Come on Google, let’s rumble.