The right way to juice bloggers

Jeff Jarvis, populist and publisher, considers the recent news that Dr. Pepper has concocted some murky scheme to incent bloggers to create buzz for its weird new milk drink. Jarvis offers this advice: buy blogads. “You won’t find a cheaper CPM anywhere! And just the act of buying a real ad on a weblog will get people to talking about your product (if you’re first on the block to try this trick).” Merci Jeff!