Blog love rubs off on advertisers

More proof sponsorships running on beloved blogs are a marketing dream come true: “12 percent of High Affinity visitors [ie people who really like a site] recalled online ads for the test brands compared to only 7 percent of Low/Medium Affinity visitors. High Affinity visitors are even more likely to recall online advertising for the test brands when supported by increased ad frequency. At a high frequency (5+), 15 percent of High Affinity visitors recalled seeing online ads for the test brands vs. only 4 percent of Low/Medium Affinity visitors.”