Apcar: ‘some terrifically informative blogs that are breaking news, shaping events…’

Listening to Chris Lydon’s interview with Len Apcar, editor in chief of NYTimes.com, it’s clear Apcar takes blogs seriously. Apcar: “There are some terrifically informative blogs that are breaking news, shaping events. And… the NYTimes has always been an information leader and we cannot ignore this, we need to be involved, and thinking about it, and thinking about how it can be adapted to our purposes and our standards for our audience.”

The interview is incredibly revealing about what the Times gets… and doesn’t get about blogs. Per utterance, blogs generate more page views and passions than traditional media, and I’m pretty sure that big media simply adopting the pace and the style of blogs isn’t going to close that gap. I’ll try to transcribe more later.