Internet user more affluent than newspaper readers

The Media Audit finds: “Even as Internet usage has surged, the quality (for an advertiser) hasn’t gone down. “More than 60% of Internet heavy users have household incomes of $50,000 or more and 50.4% have one or more college degrees…. For newpapers, 45% have household incomes of $50,000 ore more and 38.9% have one ore more college degrees.” Heavy user is defined, for both groups, as spending more than an hour a day with the media in question. (PDF via Jeff Jarvis.)