A media pack(age) not a herd

Glenn Reynolds writes: “BLOGADS seem to work. Despite its taking-in-each-others’-wash overtones, I bought blogads on TalkLeft and BillHobbs.com for my wife’s documentary, Six. The orders have poured in, and the ads, for a month and two weeks respectively, paid for themselves almost overnight. It’s not choking the local post office or anything, but it’s a pretty good response. Meanwhile, PoliticalWire reports that the Chandler for Congress blogad paid for itself in donations the first day. Maybe Henry’s onto something.”

As Glenn is wont to say: blogs are a pack, not a herd. Ignore them at your peril.