Advertiser: blog ads blew the conventional media out of the water

Jeff Jarvis exchanges e-mails with Jeff Sharlet, the editor of a new site called The Revealor, about the efficacy of the site’s recent advertising campaign. The low down:

The Revealer spent $7 k on advertising in the last month or so (most of our budget). We decided to divide it, roughly, between conventional online media and blog ads. Blog ads blew the conventional media out of the water.

Talking Points, Little Green Footballs, DailyKos, Matthew Yglesias, Hit & Run, Washington Monthly and Donald Sensing all generated multiple times more traffic than ‘conventional media.’

And all are for sale right here.