PETA blogads contest

PETA, one of the smartest blog advertisers we’ve dealt with, has launched a contest to get its fans to design a great blogad. Here are the
details.

PETA offers this overview:

It is often said that blogs are journalism in its purest form. We believe that blog ads might just be advertising at its best. A little bit of text and a single image is all you have to work with, and while it sounds simple enough, it takes amazing creativity and skill to stand apart from all the noise on the Internet.

First round ends September 24, with finalists announced October 24.