Apple day

Nick Denton noted that tech bloggers don’t make extra money on “Apple day” when geeks go into a feeding frenzy for droplets of news from The Steve Jobs’ mouth. Denton blamed poor advertising inventory management tools — how to budget ad placements for 10X traffic?

But I think it’s also that few advertisers want to share the spotlight with Apple, lest they look wan in comparison. Taking a quick scroll around Engadget.com and Gizmodo.com and you see house ads with an occasional Microsoft Zune ad tossed in. Seems fitting that Microsoft is too clueless to be worried about being overshadowed by Steve Jobs.