Google snowflakes: natural or agency made?

I saw this video on logging into my gmail account.

At first glance, this seems just to be another example of the good old-fashion uber-casual geeky fun Googlers like to have with their own tools. “Just sharin’ somethin’ cool with the community, ya know.”

But watch again and you see agency values slathered on thick… the music, the pulse, the final screen’s typing and canned message.

It’s a bad sign when GOOG no longer trusts itself to be naturally appealing.