Looking forward to nothing

Busy forecasting the demise of professional media, AdAge columnist Bob Garfield had the best line in Wells Dunbar’s preview of SXSW panels on the (un)future of media. “I make a living criticizing TV commercials at a print publication. How fucked am I?” I was also happy my succinct summary of the situation — “The amount of content is expanding exponentially and the ad dollars aren’t” — made it into the story.