The costs of development…

Wearing my Pressflex hat, I talk to publishers every week who think their own couple of sysadmins can whip up a great site. (“Gee, my cousin built a web site in one weekend, how hard can it be?”) I check back six or nine months later, and these guys are usually still siteless (and sightless.) For anyone intoxicated by the idea of “cheaply” building their own app rather than using something that has been user-tested, this page paints a sobering picture.