Covers on paid blogging…

Greg Beato writes: “Tools like Bloggingnetwork.com, which makes it easier to support independent content, and blogads.com, which actually gives you something in return for supporting independent content, are a valuable addition to the blogosphere. Will they survive? Who knows? But I think it’s great that they’re here, and hope to see an increasing number of similar efforts.” And Neil Dodds writes: Blogads “represent a form of micro-targeting similar to classified ads in a local newspaper or fan ads in a zine. In many cases, but by no means all, audiences will be smaller than those of big media, but this is offset by the ads’ reach and low costs.”