Ad industry thrashes around

WSJ.com: “Even the biggest marketers are struggling with the tough economy, the sharp increase in ad clutter and audience fragmentation. Now some see boutique agencies as more nimble — and cheaper — alternatives. Sun, for example, has used J. Walter Thompson for the past three years to craft its ads, but the company is eager to cut costs and believes smaller agencies may help it generate more buzz with its advertising.” Ahh, so that is why we’re getting calls. 🙂