Print publishers squack as online metrics infect their ad sales

Ad Age reports on the higher standards being set by advertisers and the indignant response of publishers. “We are in business, in part, to serve the media buyers,” said Thomas O. Ryder, chairman-CEO of Reader’s Digest Association and newly elected chairman of Magazine Publishers of America. “But there is a point at which this becomes silly and counterproductive, and we are rapidly approaching that point.” (Marketingwonk.)