Blogads: a soaring return
by henrycopeland
Wednesday, January 12th, 2005
Wednesday, January 12th, 2005
Beth Kirsch, who spearheads Audible.com’s online advertising, has a perceptive column today in Revenews. She writes: “ads need to be personal and leverage the conversation between the blogger and the user. Figure out how to do that, and you have a marketing channel with a soaring return on ad dollars spent (ROAS).”