My dog just iced me, bro.

As our SUXORZ panel noted at SMNYC, Smirnoff shut down the popular site brosicingbros.com, rather than embracing it, because they didn’t want to associate themselves with such irresponsible behavior. But you can still use Smirnoff’s own Facebook app to brand a photo of yourself being iced and share it with all of your friends. Is this what Zuckerberg meant when he said Facebook is in the business of advertising?

Photo via JellyBeanBoom.com

The reviews are in.  Blogads’ SUXORZ panel — with panelists Brian Clark, BL Ochman, Jessica Amason, Brian Morrissey, moderator (Blogads CEO) Henry Copeland and Social Media DJ Jon Accarino — last Thursday night was an unFAIL.

Rebecca Leib, AdAge:

New York’s Social Media Week featured wall-to-wall sessions on how marketers can do social media right, but nothing can hold a candle to the sheer Schdenfreude of watching the brands and agencies that are doing it wrong. Horribly, horribly wrong.

Rachel Conforti, definition6:

Last night at the SUXORZ awards, we celebrated schadenfreude at its best, taking a look back at poorly executed social media initiatives.

Jesse Stanchak, SmartBlog on Social Media:

We must punish failure as well as praise excellence. Or, at least, that was the mood at the fourth annual Suxorz Awards event at Social Media Week on Thursday night.

Bea Villamor, Cake New York:

I try not to take myself too seriously, so it’s nice to do the same with the work that we do (PR, not ER!).

Amanda McCormick, Jellybean Boom:

Total irreverence was enjoyed by all last night at the #Suxorz panel at the Gershwin Hotel (pictured above), where we parsed the delicacies of the year’s most flat-footed and tone deaf social media campaigns.

Ron Casalotti, Bottom of the Food Chain:

Just because your PR team makes you do social media doesn’t mean you get it.

Esther Surden, NYConvergence:

Of the week’s events, this one was the one that pointed out what good social media practitioners should not do.

Already got ideas for next year’s SUXORZ? Log your nominees here.

Social Media Week got a little rowdy last night, as a crowd of 150 gathered at the Gershwin Hotel to join our panelists in taking on the worst social media campaigns of the last year. If you weren’t able to be there, you can relive the night via the #SUXORZ11 tag.

Many thanks to Brian Clark, BL Ochman, Jessica Amason, and Brian Morrissey for lending their expertise and good humor, and to Social DJ Jon Accarrino for running A/V and keeping the crowd laughing. And of course, thanks to the audience, our Greek Chorus, who helped us pick our Grand SUXORZ.

Without further ado, here’s a recap of our nominees and winners — or rather, losers — by category.

MEME PURGATORY
This is where Internet memes go to die. These nominees took established memes and, rather than running with them, put them to sleep.

Winner: Cisco: Ted From Accounting
Perhaps an attempt to keep up with the Old Spice Guy, Cisco introduced us to Ted From Accounting. And who is he? Well, no one seemed to notice him, so we may never really know.

Runners Up:

• VW: Sluggy Patterson and the Punch Dub
• Smirnoff Shuts Down BrosIcingBros.com
• Dell: Dr. Ashley

MISSED CONNECTIONS
When it comes to social media, some companies just don’t get it. This category recognizes such companies.

Winner: Denny’s Twitter Fail
It’s great that Denny’s wants to connect with its customers on Twitter. Unfortunately, the Twitter handle they published in their menu was already taken by a man in Taiwan.

Runners up:

• Starbucks Goes To Hungary, Deletes Grassroots Fan Page
• CVS Doesn’t Care (Twitter account is locked…)
• Leo Burnett’s Humankind Intro

MEAN PEOPLE SUCK
When given a chance, people are innately cruel. Here we looked at Social Media Meanness
Winner: Price Chopper Tries to Get Customer Fired
In a bizarre incident in the Syracuse area, a representative from the grocery store Price Chopper contacted an tweeter’s boss to try to get him fired.

Runners up:

• Dr. Pepper and the Facebook Status Blunder
• Facebook Freakout: Nestle vs. The Orangutans
• Mercedes Tweetrace

YOU’RE SO VAIN
In our final round, we examined celebrities and pseudo-celebs getting all tangled up in the Social Web.

Winner: Digital Death
It seemed so noble. Celebrities would stop using twitter until their fans could raise a million dollars for AIDS in Africa. Only problem was no one really wanted them to come back.

Runners up:

• Lebron James Joins Twitter
• Kenneth Cole Hijacks #Cairo
• Fast Company’s Influence Project

In the final round, we pitted all four winners against each other, and in near-landslide fashion, Price Chopper took the Grand Suxor prize.

Perhaps the ultimate lesson of last night is this simple: be nice and don’t hurt people.

Lots of other practices in social media can get you in trouble — polluting the Tweet stream (Mercedes), taking yourself too seriously (Digital Death, Nestle), doing unviral videos (Dell, Cisco), letting people insert their words in your mouth (Dr. Pepper.)

But, at least in the wisdom of THIS crowd, no social media crime is worse than when a big company comes down on an individual.

Update: Jesse Stanchak gives a great blow by blow of the evening.

The video intro to Rupert Murdoch’s new iPad publication The Daily is crazily underwhelming.

Some folks seem excited by the price — 99 cents per week or $39.99 per year — arguing that this is far cheaper than a newspaper.

It’s also far more expensive than all the other news sources on the web. Not only does it not do anything particularly new (and therefore justifying some extra effort/expense) but it doesn’t do a lot of things that make the web so amazing — comments, socializing, and hyperlinks to a nearly infinite tree of additional information.

I love many things about Google, but sheesh, this image is a fail.