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#SXSWi: So Long and Thanks for All the Over-Stimulation

by Nick Faber
March 16th, 2011


This past week, the technorati tore through Austin, TX, running tirelessly from panel to party, fueled by Shiner Bock and an appetite for Twitter followers. In a week where sleep is as spotty as free wi-fi and electrical outlets are more precious than business cards, the thought of going back home gets sweeter by the day.

Here are some bittersweet farewells from the revelers of Spring Break for Geeks:

[blackbirdpie url=”http://twitter.com/#!/dberkowitz/status/47759734522130433″]

[blackbirdpie url=”http://twitter.com/#!/edwardboches/status/47759951317303296″]

[blackbirdpie url=”http://twitter.com/#!/digiphile/status/47782523895427072″]

[blackbirdpie url=”http://twitter.com/#!/toms/status/47796137205301248″]

[blackbirdpie url=”http://twitter.com/#!/krempasky/status/47797143683080192″]

[blackbirdpie url=”http://twitter.com/#!/benkunz/status/47813473777876992″]

[blackbirdpie url=”http://twitter.com/#!/moon/status/47819534320680960″]

[blackbirdpie url=”http://twitter.com/#!/shivsingh/status/47821922821611520″]

[blackbirdpie url=”http://twitter.com/#!/PeterHimler/status/47416330697179136″]

[blackbirdpie url=”http://twitter.com/izastella/statuses/47430354990137345″]

[blackbirdpie url=”http://twitter.com/farrellactual/statuses/47980980727844864″]

[blackbirdpie url=”http://twitter.com/Broadbandito/statuses/47728969507815424″]

[blackbirdpie url=”http://twitter.com/brandon/statuses/47662668366102528″]

[blackbirdpie url=”http://twitter.com/dermotwaters/statuses/47689632732815361″]

[blackbirdpie url=”http://twitter.com/jasondebiak/statuses/47755571042070528″]

[blackbirdpie url=”http://twitter.com/childhood/statuses/47714760216686592″]

[blackbirdpie url=”http://twitter.com/Rynomite/statuses/47778761214660608″]

[blackbirdpie url=”http://twitter.com/letsgobuffs/statuses/47745989091672064″]

[blackbirdpie url=”http://twitter.com/wrdesign58/statuses/47706258458935296″]

[blackbirdpie url=”http://twitter.com/BenjLerer/statuses/47659928311177217″]

[blackbirdpie url=”http://twitter.com/daveknight/statuses/47988334135492608″]

[blackbirdpie url=”http://twitter.com/jessicamalnik/statuses/47966292929552385″]

[blackbirdpie url=”http://twitter.com/aaronstrout/statuses/47798041176059904″]

[blackbirdpie url=”http://twitter.com/StacyCowley/statuses/47768588152614912″]

#SXSWi Trade Show: Advice for the Little Guys

by Nick Faber
March 15th, 2011


The much-anticipated South By Southwest Interactive Trade Show opened yesterday at 11am. If I could use one word to describe it, it would be “packed.” Not just with festival-goers but with vendors. So how can vendors attract attention? Like moths to a fire, festival-goers can’t help but be drawn to the big and the fantastic.

The first “booth” you may notice is Chevy’s Photo Boom, a bullet-time photo booth that allows users take their own Matrix-Style videos. People stood in line to have a 360-degree photo of themselves jumping in mid-air with funny costumes on. Can you blame them? Over a decade after the Matrix introduced this technique, it’s still really cool.


High above the right side of the Trade Show hang giant images of Conan O’Brien, Meatwad, and other Turner TV icons. Below them are representatives of Turner’s new multi-platform technology group, AMPT, ready to pounce.

In the back of the hall, Monster.com has giant touch-screens where attendees can play Monster Match Game — and win prizes!

Between these giant interactive displays are dozens of booths that hope for a bowl of Hershey’s kisses to draw us in for a pitch. So how do the small-but-ambitious start-ups compete in this space dominated by the big, incredible, and well-funded corporate booths?

Sadly, many don’t.

But there is hope for the little guys. When free candy and beer aren’t enough to draw in the overstimulated festival-goers, a little bit of personality goes a long way. The guys from Hashtag Art got my attention with a single HDTV displaying a beautiful photo mosaic. As soon as he saw me look at his screen, Marc Fischman said “Hi Nick.” And soon he was wowing me with his products. No Hershey’s Kisses. Just good old-fashioned human interaction.

If your product alone isn’t enough to captivate someone at first glance, you can still be creative. There’s a tutorial on how to make your own “Photo Boom” on the cheap. America loves an underdog, and I for one would wait in line to “Enter the Ghetto Matrix” instead of the high-production (and probably high-cost) setup that Chevy had, if I knew it was created by a passionate and ingenious start-up.

So, Trade Show Exhibitors, if you feel like you didn’t get enough attention today, don’t worry. You’ve still got three days to put on your best smile, call a passer-by by name, and show them that you’re just as amazing as the big guys.

Blogads and PBS Party at #SXSW

by Nick Faber
March 14th, 2011


Last night, Trombone Shorty & Orleans Avenue and MyNameIsJohnMichael rocked a full house at the Parish in Austin, TX. The party, co-sponsored by PBSNPR, Frontline, ITVS, P.O.V., StoryCorps and Blogads, was a wild success. Hundreds of SXSW-ers lined up outside of the club before the doors even opened. Once they were inside, our guests were treated to drinks, a photobooth, goodies from the sponsors, and of course, a musical force of nature.

Many thanks to all of our partners who helped make it happen, and to the Parish, who let us take over their venue, and to all who were able to come out and enjoy themselves with us. While there are many more parties to be had this year, we can’t help but get excited about the possibilities for next year.

Check out our Facebook album for more pics from last night’s party. And maybe listen to a little Trombone Shorty while you’re looking.

Moot debuts Canv.as at SXSW

by henrycopeland
March 13th, 2011


Christopher Poole, aka moot, debuted his new imagineering community Canv.as at SXSW this afternoon.

Almost immediately, Canv.as struck back with dozens of redubs of photos from his talk.

Not at #SXSW? You’re not alone.

by Nick Faber
March 13th, 2011


The ~18k people are at SXSWi this year are only .0000025% of the world’s population, but it seems some of the Internauts who are not in Austin feel lonely.

Or bitter.

The bad news: registration may be capped next year. Get in line now people.

[blackbirdpie url=”http://twitter.com/#!/Ashscallion/status/46657973203902465″]

[blackbirdpie url=”http://twitter.com/#!/_luisantonio/statuses/46624726524768256″]

[blackbirdpie url=”http://twitter.com/#!/petershankman/status/46548511428313088″]

[blackbirdpie url=”http://twitter.com/#!/djwaldow/status/46400923836227584″]

[blackbirdpie url=”http://twitter.com/#!/UniBashRadio/status/46675800543604736″]

[blackbirdpie url=”http://twitter.com/danlondon/status/47440119833165824″]

[blackbirdpie url=”http://twitter.com/#!/PaulBiedermann/status/46673071351926784″]

[blackbirdpie url=”http://twitter.com/#!/erinfaye/status/46670835825655808″]

[blackbirdpie url=”http://twitter.com/#!/candicetobin/status/46668629311365120″]

[blackbirdpie url=”http://twitter.com/#!/boxofcrayons/status/46668099503656960″]

[blackbirdpie url=”http://twitter.com/#!/CarlaGates247/status/46651395797024768″]

[blackbirdpie url=”http://twitter.com/#!/valpass/status/46648565111586816″]

[blackbirdpie url=”http://twitter.com/#!/Elika/statuses/46603231157174272″]

[blackbirdpie url=”http://twitter.com/#!/rhnnntrtmnn/status/46677524763246592″]

[blackbirdpie url=”http://twitter.com/#!/heatherknight/status/46636597675950080″]

[blackbirdpie url=”http://twitter.com/#!/DavidBThomas/status/46404551435235328″]

[blackbirdpie url=”http://twitter.com/#!/matt_creamer/status/46392192213860352″]

#SXSW: Tips from Top Tipsters

by Nick Faber
March 10th, 2011


Packing for SXSW? Here’s a round-up of some of the best ‘tips for hipsters’ packages now proliferating online.

Michael Pusateri, cruftbox.com: How to prepare for SxSW, version 2011

With eight SXSWs notched, Michael Pusateri is a bona-fide SWexpert. He offers some of the best advice around, from the practical (“Always be Charging”) to the punctilious:

When asking a question in a session, don’t make a sales pitch – From time to time, people use the question time during sessions to pitch their own projects. No one cares.

Luke Garro, Antler: How to Prepare for SXSW 2011

Luke Garro taps into his experience performing at SXSW Music (as a member of the band Piebald) to offer 8 things to consider.

Be nimble. Don’t be too strict with your schedule if something better comes up last minute. Follow the energy and see where it takes you.

B. Bonin Bough, Forbes: A User’s Guide to SXSW 2011

PepsiCo’s Director of Social Media forecasts some trends at the “Davos of Digital,” including star treatment for photosharing:

Photo aggregation and sharing is one of those areas no one has quite gotten 100% right yet, but companies like Instagram, with their innovative use of hashtags, are certainly getting close, and I expect big things from them and other photosharing players at SXSW this year.

Britt Hayes, Yahoo! Movies: SXSW 2011: A Beginner’s Survival Guide

Britt Hayes covers 5 important topics, including the controversial “to badge or not to badge” issue:

Without a badge, you are nothing. This isn’t hyperbole: if you do not have a badge, you will look like a self-important jerk who thinks he’s too good to work his butt off for a badge like everyone else.

Alan Weinkrantz: Alan’s Guide To #SXSW 2011

Alan, an event speaker at SXSWi, offers 12 quick tips to first-time goers. Because, as any second-timer knows, there are just some things you forget to think about:

Wear good, very comfy shoes.  And a easy to wear t-Shirt.

Barry Moltz: How to Prepare for SXSW

Barry admits you can never be 100% prepared for SXSW, but you can pretty much count on being overwhelmed.  So…

Set up appointments with people I want to meet again and for the first time. SXSW is so huge, it is unlikely you will just run into them. I am setting up specific times and places.

Are you a jaded SXSW-goer or a nervous first-timer? Badge or no badge? How are you preparing for Austin?

An Unofficial Guide to the Unofficial Guides of SXSWi 2011

by Nick Faber
March 9th, 2011


With over a thousand events in less than a week, South by Southwest Interactive seems more like an avalanche than a conference.

So who’s gonna be my sherpa? I searched high and low for the most comprehensive expert guides on the subject. So while there are some good short-lists of ‘must-dos,’  it seems that there’s too much data for human curators to handle.  To comprehend the totality of SXSW, we’re left to muddle through with scheduling apps and services that try to aggregate the opinions of SXSWi attendees.

Plancast: Unofficial SXSW 2011 Events Guide


With over 3200 participants RSVPing for SXSW Interactive (compared to 196 for music and 157 for film), Plancast seems to be the unofficial SXSWi planning app of record. The SXSWi guide’s clean home page breaks down events by useful overarching categories like “Keynotes,” “Education,” and perhaps the most important for you guerilla attendees, “Badgeless.” Below that, events are listed in order of popularity rather than by date. Plancast easily connects with Twitter to allow you to follow your friends and see what they’re plan(cast)ning for the conference. The social-ness, the wiki-like event editing, and the emphasis on event popularity make the crowd the SXSWi sherpas on Plancast.

Tip: Best for iPhone users, since it doesn’t have an Android app yet. Do your planning on your macbook, and download the app to take your plans with you.

Lanyrd: SXSW Interactive 2011

Lanyard offers Plancast the stiffest competition in terms of popularity with the Interactive set, with almost 3000 participants marked as attending SXSWi. The front page of the SXSW section is very guide-like, with lots of metadata, lots of photos and a link to the the all-encompassing coverage tracker. There are lots of topic tags, too, so you can get fairly specific looking for panels that interest you. The events are highly editable and taggable, and allow slideshows and supplemental material, so much like Plancast, you can rely on the wisdom of the crowd to steer you to the right places at the right times. But, hey no commenting?

Tip: Build your calendar here then export to iCal or Outlook.

SCHED*: Unofficial SXSW 2011 Schedule

Although Sched lacks OAuth/Twitter integration, its SXSW Guide is colorful and chronological, and shows you everything that is happening on any given day. And I do mean everything. Scroll down the home page and you’ll see that Austin is going to be busy. Signing up isn’t as easy as I would have liked, but once you’re registered, you can start building out your schedule by clicking check boxes. Check a few boxes off and soon you’re profile page will look more like a calendar.

Tip: View the schedule in “detail” view to see more info, and to link out to official RSVP pages without clicking into each event. This will make the already-long page even longer, but a simple CTRL+F search for keywords you’re interested in will help you navigate the days’ events.

Ning: The Unofficial SXSW Insider’s Guide

Visually beautiful, and using the phrase “insider’s guide” in the masthead give the Ning site the most “official guide” look and feel of the bunch. Even more insider-y, it only lists a few events on the home page. But once you click through to the main events page, you realize that those are the “featured” events, and to see more you need to either search for them or create them yourselves. It seems that the insiders here are you and I, and it’s up to us to populate this site. In a few more clicks, you’ll find this site to be rather sprawling and unintuitive, less guide, more haphazard social network. And I couldn’t help but think of MySpace when I got my first spam comment almost immediately after signing up.

Tip: Go straight to the forum for inside tips on the conference and Austin.

SitBy.Us

image via weightshift.com

To be fair, SitBy.Us doesn’t purport to be a guide. I just had to mention it, though, because it’s the site that I anticipate using the most this year. This “micro check-in” app was built and released especially for SXSW 2011. Logging in with Twitter, you can indicate the events you are interested in, and literally tell your followers when you find your seat. Like a couple of the other “guides,” the descriptive info for all of the events comes straight from the SXSW guide — the “official” one — but with the added knowledge that someone you follow definitely checked into an event, well, maybe there’s your sherpa.

Tip: The app-iest of all of these site, definitely use this on your phone.

I will be letting the Plancast and Lanyard crowds be my sherpas on SXSW Everest, but since neither render very nicely on my Android, I am going to carry around my “official” schedule and refer to SitBy.Us. Follow me (@NickBlogads) in Austin, and sit by me to see if I’ve made the right choice.

If you’re looking for my colleagues at the conference, follow @hc, @katiebrauer@blogadsdevin, @RachelBlogads, and @djmooney.

And finally, be sure to bookmark Blogads founder Henry’s panel Tuesday AM with the guys from Prezi about innovation in Hungary. You can also find it on Plancast, Lanyrd, Sched*, Ning, and SitBy.Us.

Awesome advertising campaign for Trident

by henrycopeland
March 3rd, 2011


Reviewing the advertising campaign our team put together for Trident on PerezHilton.com, Clickz said:

This Oscar campaign demonstrates the value of good cultural timing, a good media match, and a Web publisher that’s willing to get creative…in order to get the gold.

We’re definitely blushing.

8 Ways to Fail Your Twitter Bio

by Nick Faber
March 1st, 2011


Here’s a list of overused words in Twitter bios that fail by telling rather than showing.

Expert or Maven (33,209)
It’s up to your peers, not you, to declare you an expert. Too often, seeing “expert” in a bio sends us running in the opposite direction. Kinda like being a self-described “winner.”

Guru(14,309)
Nothing shouts “leader of a cult with one member” more than a self-titled “guru.” Unless you’re a yogi or a certified leader of Eastern religion, leave the Guru-ing to, you know, Gurus.

Social Media (44,518)
If you’re a “social media” strategist, chances are that your intended audience is full of other “social media” types. And they don’t call it social media, they just call it “work.”

Enthusiast, (39,237)
Enthusiast sounds sweeter and less pompous than guru or expert. It’s just that, well, lots of other people are enthusiastic about being an enthusiast. How about “fan?” Or, if you’re just trying to say it with more syllables, try “aficionado.”

Nerd (31,052)
Back in the day, “nerd” was an inflammatory word that conjured up images of taped-together glasses and greasy hair. Today, “nerd” can be synonymous with “enthusiast,” both in meaning and frequency of use on the internet.

Geek (68,754)
The debate has raged over the differences between nerds and geeks since Sputnik. This venn diagram indicates a geek is a nerd with social skills. There are a lot of networked nerds out there.

Human or Person (128,109)
It may feel sensitive to finish off your bio with “human” or “person.” But your writing should prove you’re not a robot.  If your bio says “father, skateboarder, guitarist, social media guru, cyborg,” THEN we’re excited.

2.0 (13,711), Interactive (12,179), and Online (103,349)
Do you add “Earth” to your mailing address?

Don’t despair if you’re using some of these words or phrases.  But if you’re using two at once — for example Social Media Enthusiasts (2791) or Expert Gurus (470) — do some pruning.

And if you’re using three — Online Mavens of Geekdom — hire a human.

Bonus: There are 8901 ninjas on twitter. Who’s minding the dojo?

For more fun with buzzword (ab)use, check out LinkedIn’s most overused profile buzzwords.

See also @scottgould‘s post about Twitter bio uniqueness.

RIP blogging?

by henrycopeland
February 27th, 2011


A lot of pixels have been sprayed since the New York Times story headlined “Blogs Wane as the Young Drift to Sites Like Twitter.”

The essential data: “The Internet and American Life Project at the Pew Research Center found that from 2006 to 2009, blogging among children ages 12 to 17 fell by half; now 14 percent of children those ages who use the Internet have blogs. Among 18-to-33-year-olds, the project said in a report last year, blogging dropped two percentage points in 2010 from two years earlier.”

Does this spell the end of blogging? In fact, the decline in blogs as a place for random musings and trivia is wonderful news for blogs and their readers. We already had WAY too much noise. Now with Twitter and Facebook siphoning off the trivia and momentary mind-burps, blogs are increasingly the safe-harbor for deeper dives into a topic, whether that topic is books or gossip or politics.

Clive Thompson captured the new blogging ecosystem perfectly a few weeks back in Wired:

When something newsworthy happens today — Brett Favre losing to the Jets, news of a new iPhone, a Brazilian election runoff — you get a sudden blizzard of status updates. These are just short takes, and they’re often half-baked or gossipy and may not even be entirely true. But that’s OK; they’re not intended to be carefully constructed. Society is just chewing over what happened, forming a quick impression of What It All Means.

The long take is the opposite: It’s a deeply considered report and analysis, and it often takes weeks, months, or years to produce. It used to be that only traditional media, like magazines or documentaries or books, delivered the long take. But now, some of the most in-depth stuff I read comes from academics or businesspeople penning big blog essays, Dexter fans writing 5,000-word exegeses of the show, and nonprofits like the Pew Charitable Trusts producing exhaustively researched reports on American life.

And Matt Mullenweg of Wordpress also noted that the data isn’t actually that dire. Fewer people may be blogging, but the number of people reading blogs is growing.

The title was probably written by an editor, not the author, because as soon as the article gets past the two token teenagers who tumble and Facebook instead of blogging, the stats show all the major blogging services growing — even Blogger whose global “unique visitors rose 9 percent, to 323 million,” meaning it grew about 6 Foursquares last year alone. (In the same timeframe WordPress.com grew about 80 million uniques according to Quantcast.)


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