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unCGM

by henrycopeland
June 19th, 2006


Last fall I annoyed some people by taking a potshot at the moniker CGM — consumer generated media — which I think fails miserably to capture the spirit the online revolution.

So I’m thrilled to hear some new voices in the anti-CGM choir. Brad Berens writes that the idea of “consumer gererated content” is a terrible name for the fan ads people are creating about various products.

Tom Hespos chimes in that

“User” is better than “consumer,” but only marginally so. While “user” doesn’t necessarily have that nasty connotation that comes from corporations seeing their customers as mere consumers of product. But it does do something that “consumer” also did, which is to draw an artificial line of distinction between “ordinary folks” (as Brad termed them in his article) and what we’ve traditionally thought of as professional content producers.

Thoughts from the trailing edge

by henrycopeland
June 18th, 2006


An interview with Mr. Newmark’s boss:

“In the big Internet boom, thousands of companies were set up,” explains Mr. Buckmaster, who also counts himself as CFO and COO of the company. “With the exception of us, pretty much all of them were set up with the primary objective being to make a lot of money.” And yet, he continues, “Almost all of those businesses went under and never made any money. Even businesses like Amazon still haven’t made any money. They are still, over their entire lifetime, net negative. Here we are, we’ve been in the black since 1999–six or seven years.”

Although Mr. Buckmaster is a man who speaks sparingly–even reluctantly–he is given to occasional, and somewhat turbid, outbreaks of jargon-laden speech. Such as this, offered here merely as a sample: “I do think that the Internet is a spectacular tool for any information business–newsgathering and other journalistic enterprises are essentially in the information business. Another aspect to it that gets reported on is drawing the lines within the Internet itself with respect to content generators and various kinds of aggregation and search tools.

“Where does the revenue end up in those kinds of scenarios over time? I think you’ll see the lines will move from side to side in terms of where the revenue lands among the various players in the information economy, which is still very young.”

NYT online ad sales soar (at a below average pace)

by henrycopeland
June 16th, 2006


NYTimes online revenues were up 27% May ’06 versus May ’05, apparently its best growth so far this year.

The stock popped 5% when the news was reported after the close, up to $24 off of new lows (lows not seen for a decade.)

But isn’t online advertising growing at 37% a year?

Tv ads, Czech pols and NYT shares

by henrycopeland
June 14th, 2006


Happy bizness. And a slap. Wood Goldberg. Flydini. And NYT:
pic

All websites are alike?

by henrycopeland
June 12th, 2006


In Fortune magazine, David Kirkpatrick wrote a half-right essay suggesting that “all websites are alike.” It’s worth reading the whole thing, but here’s an extract:

All Web sites are alike. Regardless of their owners, they can all do the same set of things. In that fact lies the profound crisis facing all aspects of the media industry.

It doesn’t matter whether a Web site’s owner once focused on publishing newspapers or magazines, broadcasting television or radio, making music or producing movies, or even selling soft drinks. Any Web site can host text, audio and video, it can facilitate connections and communication between users, and it can enable those users to create and display their own text, audio or video.

Coke can release music; ABC can publish articles; and Forbes or The New York Times can broadcast video.

The Web is one big level playing field of competition for the customer’s time and attention. The quality and relevance of the content will be what drives viewers to devote that attention – not whether the host happens to be Coke.com, NYT.com or Disney.com.

While publishers ARE in trouble, I don’t think it’s because “all web sites are alike.”

Most websites are indeed alike, whether produced by “Coke.com, NYT.com or Disney.com.” And yes, any company can now create content, get traffic, & “compete for the consumer’s time and attention.”

But ‘quality and relevance of content’ are NOT the only drivers of online success. A few sites are now living, breathing communities. eBay. Flickr. MySpace. Threadless. Slashdot. These are places where people invest some portion of their lives, producing something that their peers consume and vice versa. (Worth rereading Adam Cohen’s The Perfect Store: Inside eBay.)

Forget “spectators,” think participants. Forget “visitors,” think inhabitants. Forget “consumers,” think creators.

Now try to name one incumbent publisher or business that has created a community of its customers (or customers of its community) whether offline or on. WashingPost, Coke, Ford, Disney, CNN, Gillete, Hilton, Merk, Microsoft, Pizza Hut, Conagra? Nope. (There must be at least one, but I can’t think of it. Quicken maybe?)

In an age in which anyone can generate page impressions, the “community gap” will be a key differentiator. I spent the last four days at the (1st annual) YearlyKos convention in Los Vegas. 1000 so-called readers have flown in from around the country to talk about the site and the movements it embodies. Sure DailyKos does 15 million impressions a month. But that’s not the essential measure of its publishing footprint. That’s not why presidential candidates are lining up for the community’s blessing. When was the last time any publisher had 1000 readers fly to a convention? The whole thing is run by volunteers, btw.

Maybe the new metric will be Share of Life, or Share of Passion, or Share of Community. Investment? And on these metrics, publishers and their potential “corporate competition for page impression production” are all currently no-shows.

(Update: social networking for cars http://www.boompa.com/index.html and dogs www.dogster.com.)

NYTimes snippets on YearlyKos

by henrycopeland
June 12th, 2006


Adam Nagourney in the Times: “If there is an emerging consensus among much of the Democratic Party establishment, it is that blogs are an important, potentially crucial emerging power in American politics, as reflected by the turnout of Democratic leaders here this weekend.”

Maureen Dowd: “If I had to be relegated to the Dustbin of History, I’m glad it was in Vegas. I, Old Media, came here to attend a New Media convention of progressive political bloggers aiming for a technological revolution that would dispatch mainstream media to the tumbrels. It was the journalistic equivalent of mingling with your own pod replicant in “Invasion of the Body Snatchers.”

Dance to this

by henrycopeland
June 6th, 2006


Shankar Gupta reports on a contest to “build a band:”

The contest began May 23, with a Bolt staffer contributing a track of rhythm guitar, and auditions for a drummer opening. Prospective band members can download the existing track, listen, and add in their own layer. Pop band Three Days Grace then judges each entry, and the winner’s layer is added into the track, ready for the next round of auditions. Currently, the contest has selected a drummer and a bassist, and is looking for a lead guitarist, vocalist, and a “wild card” performer.

I’ll say it again: blogs are just the beginning. “Consumers” and “media” are web 1.0. And soon to be DOA. We’re entering an “unmediated/participant” economy that is far bigger and more dynamic than today’s. Restaurants that let customers use their food/kitchen to cook for friends. Auto companies that invite people to design cars to sell to friends and colleagues.

What does this mean in politics? Youtube is filling up with repurposed TV ads from candidates for California governor. Here are a bunch of ads for Phil Angelides. And here’s the opponent’s low tech response. A step in the right direction, but not yet unleashing real folks doing the talking, rather than the pros.

Not there’s not room for pros. Consider this brilliant ad. It’s just that, so often, amateurs say it so much more powerfully.

Da fewcha

by henrycopeland
May 25th, 2006


Youtube candidates.

Lazy LA, Muncie, Ramadie and Carrboro. (Thank you Chris.)

Producing LOL.

Factlets

by henrycopeland
May 22nd, 2006


A great new tools for blogad creators: Pixoh makes resizing images REALLY simple. And browser based. And here lots of photos to use.

Anyone know why the Vix jumpted 20% today?

“Beyond their primary residences, 13% of boomers own vacant land, 8% own rental property, 7% own a vacation or seasonal home and 2% own commercial real estate,” says USA Today.

We spent a great couple of days in Wilmington. The water’s perfect. We found a big chunk of fossilized bone and I gashed my foot on a rock.

Moving steel

by henrycopeland
May 17th, 2006


Last year’s Audi A3 campaign included a small dose of blogads that delivered a major slice of the total site traffic. A few weeks ago, I met Jay Porter, who said he’d bought his A3 based on the blogads. I asked Jay (who sometimes blogs here ) to put it in writing.

I started shopping for a new car in Spring 2005. I was initially looking at a Prius but decided that paying such a premium was not the right way to go right now’ so I started shopping for my last non-hybrid car 😉 I was looking at Infinitis and Saabs initially, but kept seeing ads about a new Audi on my favorite blogs. I’ve always loved Audi but was not such a fan of the A4′ so I was thrilled to learn about the A3. While I thought the ‘stolen A3′ game was interesting, I didn’t actually play it. Instead I spent hours obsessively configuring an A3 on the Audi site. In June I finally went to the dealership and put a deposit down on a custom-ordered A3 Sport, pretty much fully loaded. Since taking delivery in October, I’ve been 100% happy with my choice’ and very glad I was one of the first to ‘discover’ this great new car’which incidentally gets great gas mileage!


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