Advertisers continue to start their own Twitter trends with Blogads new “Tweet This” feature, which allows readers to update their Twitter status directly from the ad.

One of the earliest adopters of this new feature is publisher Simon & Schuster, who used tweetable Blogads to promote Bethenny Frankel’s new book, A Place of Yes. When blog readers clicked the “Tweet this” button at the bottom of the ads, they were given this recommended tweet:

The ad generated 292 tweets on top of 6700 clicks. Its success is due to a smart tweet that included a link to the book, the author’s Twitter handle, and the hook, “Get Your Happy On.”

Ready to get your ad’s tweet on? Build your own tweetable ad with our DIY system now!