Success tailor-made from the web | Blogads

Success tailor-made from the web

by henrycopeland
Monday, September 30th, 2002


At Lands’ End, 40 percent of all chino and jeans sales on the company’s Web site are now custom orders. Original projection: 10%. Once a customer finds the right fit, “they’ll typically buy every color in those jeans or chinos or whatever,” a Lands’ End exec tells the NYTimes.

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