Blogtalk on passion and hubness

I’ve gotten some helpful reactions from friends who have previewed my presentation for Blogtalk in Vienna next week. If you’d like to take a peek and a poke, drop me a line and I’ll send you the current draft.

The abstract: Unbridled media proliferation poses a perverse challenge for traditional advertisers: ad space becomes free but ineffective. Blogs, offering unique passion and hubness, may save advertisers. Passion: blogs command reader loyalty far greater than that inspired by traditional media and corporate online publishers. Hubness: network theory suggests that advertisers should, rather than blanketing entire demographic cohorts, seek out influential individuals ‘ and these folks are increasingly bloggers — who serve as network hubs. Finally, I review emerging tools that might make the metrics of passion and hubness tangible.