Success tailor-made from the web
by henrycopeland
Monday, September 30th, 2002
Monday, September 30th, 2002
At Lands’ End, 40 percent of all chino and jeans sales on the company’s Web site are now custom orders. Original projection: 10%. Once a customer finds the right fit, “they’ll typically buy every color in those jeans or chinos or whatever,” a Lands’ End exec tells the NYTimes.