Our blog | Blogads

Only the dumb or loyal will pay?

by henrycopeland
January 23rd, 2010


All of us are still puzzling over the implications (and ambit) of NYT’s move to a paywall for its online content, announced this week for implementation in January 2011.

The initial announcement suggested each visitor would get a certain number of free visits — a teaser or sampler — after which they would have to start paying. Print subscribers (me!) would get free access.

Today, Jay Rosen read the NYT-leaves and highlighted statements suggesting that NYT plans NOT to charge people who are referred to an article via a link on another site. This is Rosen’s summary of the meaning of this loophole:

for those people who get their news from the web itself, using search, aggregators social media and blogs to find the stuff they want, the stuff they find from the New York Times will always be available, free of charge. That looks a lot less like a pay wall to me. It isn’t a metered system if I can access the Times via the link economy without limit. This scrambles a lot of what’s been written on the subject.

One reading is that this is a loophole big enough to drive (or steal) a newspaper through.

The outcome could be perverse: loyal patrons, the people deserving the newspaper’s best service and pricing, will pay extravagantly. Drive-by users, without any loyalty or long-term commitment, will be treated royally.

The net result: loyal customers are punished and the best and most relevant info, curated by the social media machine, will be free.

Blogads Jedi in training

by henrycopeland
January 14th, 2010


Light saber

(Sent by a blogger friend. Write us if you’d like a t-shirt for your own mini Jedi.)

Blogads 2010

by henrycopeland
January 14th, 2010


As you’ve probably already noticed, we’ve launched a redesign of the site. (This morning at 7am, in fact.) If you’re reading on an RSS reader, hustle on over and take a look at our masterpiece.

Here’s an overview of the changes:

  • We’ve simplified and shortened our text, particularly on the front page.
  • We’ve made admin bar (where bloggers and advertisers navigate their buys and accounting) float for easy access.
  • We’ve added a whole bunch of additional tips for ad buyers on what makes a great blogad.
  • We’ve returned to wide margins and added gutters to make the text easier to scan.
  • We’ve also finished refactoring the order pages, displaying far more information for quick review by advertisers.
  • We’ve streamlined the buying process, putting a “buy blogads” front and center.
  • In addition to our blog headlines, we’ve added our tweets to the front page.
  • In the words of one staffer deeply involved in the process, we are officially “pushing out of the 1970s feel and into the web2.0 feel… haha :P”

    To which I can only say this… 🙂

    Many thanks to Orsi, Megan, Kate, Peter, Vega and Zsolt for inspiring the rethink and grinding out the project’s many details.

    Next week we’ll announce some changes in our commission structure — more money for bloggers — with other good news later in the spring.

    For all the history majors (what, just me?) here’s a screengrab of our original site in the fall of 2002.

    Blogads-first-site-new 2

    And, for those of you who’ve already forgotten, here’s what Blogads.com looked like yesterday.

    Blogads-design-2006-093-new

    To the many bloggers and advertisers who have been with us since the early days — some of you even stretch back to 2002 — thank you again for all your support and inspiration. We all remain incredibly proud to serve America’s greatest bloggers in their quest to carve out a viable new space for independent thought and creativity.

    Huffpo “most popular posts” 12/11/09

    by henrycopeland
    December 11th, 2009


    12-11-2009 Huffpo most popular

    Huffpo 87% skin and rumors?

    by henrycopeland
    December 9th, 2009


    I guess this isn’t news, but its worth noting that we reached a new low today, with fully 87% of Huffingandpuffing.com‘s most popular stories being either skin or rumors or both.

    With America deciding to send 30k new troops to Aphganistan and historic health-care legislation being hotly debated, the only headline of semi-national import that fascinates Huffpo readers is “Palin’s Father: She Left Hawaii Because Asians Made Her Uncomfortable.” That “story” is actually a link and 80 word rehash of a point in a recent article in the New Yorker magazine, with no new reporting or insight added by Huffpo.

    For the record:

    12-9-2009 Most Popular on Huffpo

    Best ad-headline matchup ever

    by henrycopeland
    December 8th, 2009


    Thank you Google ad relevance algorithms! You’ve got a weird sense of humor.

    Tiger Google ads

    Huffpo bares all

    by henrycopeland
    December 8th, 2009


    Even though the lead story today on Huffpo is “U.S. MILITARY CHIEF: ‘2010 WILL BE A PRETTY VIOLENT YEAR'” it nearly all the top stories are rumor and raunch. Six of eight top stories, in fact.

    12-8-2009 Huffpo leaderboard

    Ms. Huffington isn’t joking when she says “Huffpo isn’t just about politics any more.”

    Twiangulate: a bird’s eye view of Twitter

    by henrycopeland
    November 4th, 2009


    Want to help test a new service we’re coding? Drop me a line and I’ll get you a beta code for Twiangulate.

    The service is simple, something we originally designed for staff use. Exhausted by plowing through lists of hundreds of people who our favorite tweeters follow, we rigged Twiangulate to (you guessed it) triangulate: create a short list of interesting people by comparing two or three target Tweeters’ followees. The process combines the robustness of code with the discernment of hand-sorting.

    Here are a few pre-baked lists:
    Politicos: @benpolitico + @jmartpolitico + @AriMelber
    Open gov geeks: @cjoh + @ellnmllr + @bill_allison
    Reason editors, past and present: @nickgillespie + @mleewelch + @vpostrel

    Turns out that AriMelber, benpolitico and jmartpolitico follow 34 people in common. AriMelber and benpolitico follow another 24 in common. AriMelber and jmartpolitico follow another 47. And benpolitico and jmartpolitico follow a separate set of 53. If you’re a DC-news geek, charting who is on one list but not the others is fascinating.

    Twiangulate’s ambitions aren’t huge. We’re just trying to help people more efficiently figure out who their friends, enemies and peers are following. Twiangulate augments Twitter’s SUL and its new “user generated” Lists, which offer essentially monocular snapshots of a dynamic, multi-dimensional world. Taking a more social approach, Twiangulate aggregates the wisdom of small crowds.

    Blogs rocking the influencers

    by henrycopeland
    October 19th, 2009


    The gurus over at influence mapping firm Morningside Analytics recently built this map that illustrates the central of blogs in our liberal and conservative networks in the healthcare and energy policy debates.

    Here’s the healthcare map, with our blogs highlighted.

    Health-blogs

    And here’s their map for energy blogs with Blogads.

    Energy-blogads

    Here’s the post with more context.

    EZ guide to rating “save the media” plans

    by henrycopeland
    October 19th, 2009


    Here’s my minutely edited version of a brilliant “quick review” guide to saving the media, originally inMetafilter:

    Your post advocates a

    ( ) technical ( ) legislative ( ) market-based ( ) crowd-sourced

    approach to saving journalism. Your idea will not work. Here is why it won’t work. (One or more of the following may apply to your particular idea, and it may have other flaws owing to the avariciousness of modern publishers.)

    ( ) It does not provide an income stream to the working journalist
    ( ) Nobody will spend eight hours sitting in a dull council meeting to do it
    ( ) No one will be able to find the guy
    ( ) It is defenseless against copy-and-paste
    ( ) Users of the web will not put up with it
    ( ) Print readers will not put up with it
    ( ) Good journalists will not put up with it
    ( ) Requires too much cooperation from unwilling sources
    ( ) Requires immediate total cooperation from everybody at once
    ( ) Many publishers cannot afford to lose what little business they have left
    ( ) Anyone could anonymously destroy anyone else’s career or business
    ( ) Even papers run by trusts and charities are already going bankrupt
    ( ) [Assumes you’ll get very lucky]

    Specifically, your plan fails to account for

    ( ) Readers’ unwillingness to pay for just news
    ( ) The existence and popularity of the BBC
    ( ) Unavoidable availability of free alternatives
    ( ) Sources’ proven unwillingness to “go direct”
    ( ) The difficulty of investigative journalism
    ( ) The massive tedium of investigative journalism
    ( ) The high cost of investigative journalism
    ( ) Unpopularity of weird [any] new taxes
    ( ) Editorial departments small enough to be profitable are too small to do real reporting
    ( ) Legal liability of “citizen journalism”
    ( ) The training required to be even an rubbish journalist
    ( ) What readers want, in the main, is celebrity and football
    ( ) The necessity of the editing process
    ( ) Americans’ huge distrust of professional journalism
    ( ) Reluctance of governments and corporations to be held to account by two guys with a blog
    ( ) Inability of two guys with a blog to demand anything
    ( ) How easy it is for subjects to manipulate two guys with no income
    ( ) Rupert Murdoch
    ( ) The inextricably local nature of much newsgathering
    ( ) The dependence of all other forms of news media on print reporting
    ( ) The dependence of national press on local press reporting
    ( ) Technically illiterate politicians [anybody]
    ( ) The tragedy of the commons
    ( ) The classified-driven business model of much print publishing
    ( ) The tiny amounts of money to be made from online ads for small sites
    ( ) Google is happy to give the click revenue to somebody else for a penny less

    and the following philosophical objections may also apply:

    ( ) Ideas similar to yours are easy to come up with, yet none have ever been shown practical
    ( ) That the US press dropped the ball on Iraq is a symptom, not a cause
    ( ) Print advertising pays so well because advertisers *can’t* work out the return they’re getting.
    ( ) Information does not want to be free
    ( ) Society depends on journalists producing news that few readers are actually all that interested in, quite honestly
    ( ) That your friend was misquoted once in a paper does not mean journalism is bunk
    ( ) Everybody reading the same story is a feature, not a bug
    ( ) Having a free online “printing press” doesn’t turn you into a journalist any more than your laser printer did
    ( ) Wall Street won’t allow newspaper groups to back off from 20% profit margins
    ( ) Newspaper executives are second only to record industry executives for short-sighted idiocy
    ( ) E-paper still doesn’t give publishers back their ad monopoly and hence its revenue
    ( ) You can’t charge for online content unless all your competitors do it too, all at once.
    ( ) Ethics are hard to hold up when your bills are due
    ( ) Citizen journalists are almost as good as citizen dentists
    ( ) “Gatekeepers” can help keep out undesirable things
    ( ) Publishing less often makes you even less relevant
    ( ) Feel-good measures do nothing to solve the problem
    ( ) Free society depends upon a free press
    ( ) Democracy is bad enough with the press we’ve already got
    ( ) You think print is bad? Imagine Fox News, as a blog. That’s what your idea will turn into.
    ( ) Reader-generated content is to professional news what YouTube is to big-studio movies.
    ( ) Have you read the comments on news websites? They make YouTubers look like geniuses.
    ( ) You are Jeff Jarvis
    ( ) Or Dave Winer

    Furthermore, this is what I think about you:

    ( ) Sorry dude, but I don’t think it would work.
    ( ) This is a stupid idea, and you’re a stupid person for suggesting it.
    ( ) Nice try, assh0le! I’m going to find out where you live and burn your house down!

    (via BoingBoing.)


    Our Tweets

    More...

    Community