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Posts Tagged ‘Advice for Advertisers’

Live Preview for Online Advertising

by Nick Faber
Thursday, April 14th, 2011

Advertisers have always been able to create their own ad units with our DIY system, but now you can preview your ad as you go:

New: tweetable ads (video)

by henrycopeland
Tuesday, February 1st, 2011

Barking up the wrong tree?

by henrycopeland
Monday, August 26th, 2002

An estimated $236 billion will be spent this year in the US on traditional print, broadcast, radio and online advertising.

Frustrated that their money is being wasted, some advertisers are resorting to hiring models to infiltrate us with their products. Here are some other wacked promotions: “Procter & Gamble sent out a trailer of elegant, air- conditioned Porta Potties, complete with hardwood floors and aromatherapy candles, to state fairs last summer to extol the virtues of Charmin toilet paper. Bottled-water producer Evian paid to repair a run-down public pool in the London neighborhood of Brixton and tile the bottom with its brand name ‘ a message that was hard to miss for passengers flying in and out of nearby Heathrow Airport.”

Umm. Why not spend some of the $236 billion on media that people actually shout about?
Hint. Hint. Hint.
Hint. Hint.

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