We recently rolled out a “Tweet this” button for ads, allowing advertisers to recommend a Twitter update directly from an ad.

Animal rights group PETA was one of the first advertisers to use the tweetable Blogads, and the results have been phenomenal.

Multiple iterations of their ad ran across 59 blogs. In all, the ads generated 4,636 tweets and 10s of thousands of clicks.

This is just the latest innovation to our custom units, and it’s proving to be a big win for advertisers who are looking to spark their own Twitter trend.

Ready to initiate your trend now? Visit our Buy Ads page to get started.

Advertisers have always been able to create their own ad units with our DIY system, but now you can preview your ad as you go: